Sports is a vital component for overall development of an individual as well as that of a nation. In recent years, India has showcased tremendous potential in sports. To fine-tune this potential for the global platform, development of a durable and reliable sports ecosystem is needed. To fill this need, the Indian Government has introduced the Khelo India Programme which aims to provide world-class training and infrastructure facilities to talented sports person in urban and rural areas. However, the major challenge is recognising the talent in rural areas of the country. We at Honda 2Wheelers have taken various initiatives to promote sports among the youth, with particular focus on rural areas.

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