Honda puts India First Launches #ActivIndia movement
April 5, 2019
- Honda’s movement to spread awareness and Activate young India to vote
- Take #ActivIndia pledge to vote and decide who gets the license to serve India
- Ensure your two-wheeler takes 2 votes to the polling station and #KoiSeatNaJayeKhali
April 5, 2019: India’s most trusted two-wheeler brand,Honda Motorcycle & Scooter India Pvt. Ltd, today announced its biggest social activism movement #ActivIndia.
Honda is spearheading the mission to create meaningful difference in society fuelled by citizen partnership.#ActivIndiaignitesevery Indianto exercise their most important form of self-expression - their right to vote.
With lack of transportation often being a hurdle in the world’s biggest democratic process, Honda proposes a fresh solution. Honda is asking every two-wheeler rider to pledge that #KoiSeatNaJayeKhali(no seat should go empty). Ensure that your pillion seat doesn’t go empty when you ride to vote. Ride with your friend, relative, neighbour etc.on pillion & ensure every two-wheeler rides two votes to the polling booth!
Commenting onHonda’s biggest social initiative, Mr. Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle & Scooter India Pvt. Ltd. said “As a responsible corporate, Honda has always looked beyond business to contribute in empowering India, be it through our various CSR initiatives or even road safety commitment. After gaining the trust of India, Honda is now sparking positive social change and striving to evolve India into #ActivIndia.Together let’smake each citizensocially aware, more responsible and drive the change. Just give a missed call on 9870500111 and support the#ActivIndiamovement by taking apledge to vote.”
Starting 6th April 2019, the first phase of #ActivIndia campaign triggers ‘duty to vote’ as the main action for voters. The movementwill further deepen public awareness through campaigns across all 6000 Honda network touchpoints,workplace locations supported by marketing communications across all mediums.
#ActivIndia - Proactive Citizens make a Progressive Nation
- Pledge to vote: Visit www.hondaactivindia.com and join the #ActivIndiamovement.
- Set SMS reminder:Select yourpolling date on the website and get reminded a day before.
- Join the movement through missed call:Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
- Frame your pledge:Show the world your customized pledge frameand spread awareness.
- Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
- Every vote counts:Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.
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