Maharashtra, July 19, 2017
India’s FIRST revolutionary scooter designed for semi-urban & rural customers CLIQ offers maximum Practicality, Versatility while breaking through price barriers
July 19, 2017: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the No. 1 selling two-wheeler brand in Maharashtra, today launched CLIQ – it’s all new 110cc scooter specially developed to give maximum utility with an additional value of comfort and convenience. The new revolutionary CLIQ marks Honda 2Wheelers India’s next big step to take scooterization in Maharashtra, which is India’s biggest scooter market, beyond the urban demand centers.
Elaborating on Honda 2Wheelers India, the market leader in Maharashtra (India’s biggest scooter market) is now taking scooterization beyond the metros Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said,
“In Maharashtra, over 40% contribution to two-wheeler sales comes from scooters. As an early adopter of scooterization, there is an increased demand & varied customer needs emerging in the state and scooter segment is now ripe for sub segmentation. Honda continues to lead the scooterization of the nation and our new launch CLIQ is Honda’s next step to take scooterization deeper into the hinterlands. CLIQ is developed for the up-country customers with a progressive mindset, and is a true disruptor in 100-110cc segment. CLIQ challenges the traditional preferences with its perfect blend of Practicality, Versatility and Value for money. Honda with its unparalleled economies of scale in scooters has broken the price gap between automatic transmission and mass motorcycles. We are confident that CLIQ will be the next revolution in daily commute.”
‘CLIQ’ Delivers maximum utility with practicality
An industry first in terms of OEM fitment in the 100-110cc 2wheeler category, CLIQ’s special block pattern tires with deep grooves provide extra grip and better control over patchy roads under all weather conditions. These rugged tires are also more durable and have a longer life.
Wide & spacious foot-board, large under-seat storage space and rear carrier (optional) enhance the comfort and utility of increased load carrying capacity.
Honda Reliability & Trust
CLIQ is powered by the trusted 110cc Honda BS-IV HET (Honda Eco Technology) engine, which delivers superb mileage with no compromise in performance. With the engine delivering 5.91 Kw of power and a kerb weight of only 102 kgs, it has one of the best power to weight ratio which makes it extremely exciting to ride.
Ahead of its time, CLIQ comes equipped with Combi Brake System (CBS) with Equalizer technology. (As per Government regulations, CBS will be mandatory on all two-wheelers up to 125cc engine capacity from April 1, 2018). The unique Equalizer in Honda’s advanced Combi Brake System (CBS) distributes braking force proportionately between front and rear wheels simultaneously by pressing just the left lever. This results in reduced braking distance & improved balance, leading to more confident riding compared to conventional braking.
Better comfort with convenience
CLIQ’s unisex design makes it equally comfortable to be ridden by both male and female riders. Far more convenient than using clutch and engaging gears, CLIQ’s automatic transmission ensures low cost of ownership and a smoother ride. With lower seat height, lighter weight, CLIQ is easy to manoeuvre through dense traffic as well as narrow lanes.
The Mobile charging socket ensures that you always remain connected while tubeless tyres, maintenance free battery and viscous air filter adds to the convenience of the rider.
Customers can choose from a variety of optional parts including Front Screen, Floor Cover, Box Center, Cap Cover and Rear Grip which further enhance the utility and aesthetics of CLIQ. These parts can be selected individually by the customer and are economically priced.
Colours, Variants and Availability
Honda’s latest stereotype breaking scooter CLIQ is manufactured at Honda’s second plant in Rajasthan. After its debut in Rajasthan in June, CLIQ is now available for sale across Maharashtra.
The new CLIQ comes in four attractive colours: Patriotic Red with White, Black, Moroccan Blue with White, and Orcus Grey and is available for sale in Standard & Graphic variants at an attractive price starting Rs. 43,076 (Ex-Showroom, Pune).
About Honda in Maharashtra:
Maharashtra is India’s second biggest two-wheeler market and the No. 1 scooter market by volumes. Honda 2Wheelers India is the undisputed No. 1 selling brand of Maharashtra, leading with a phenomenal 46% market share.
With better road infrastructure and more females joining the work-force, the primary requirement of Indian riders has evolved from the mileage and price conscious 110cc motorcycles to the more convenient and unisex automatic scooters. Today, nearly 45% of all two-wheelers sold in Maharashtra are scooters, which is much higher than all India average of 33% in first quarter of FY’2017-18. Within the scooter segment, Honda leads with a market share of 63%.
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