India wakes up with Honda GRAZIA To See the World in a New Light
Mumbai, November 08, 2017
“GRAZIA” Emerges as New Advanced Urban Scooter
- GRAZIA: A perfect blend of Youthful Innovation with advanced features
- Honda Reliability & Trust
- Powered by trusted 125cc engine
- First Scooter in India with All Digital Instrumentation
- First time introduction of ”3 Step Eco Speed Indicator”
- Equipped with Combi Brake System (CBS) with Equalizer
- Delivers maximum utility with practicality & Convenience
- GRAZIA’s LED Headlamp (Industry first) combines aesthetics with super bright visibility
- Maximized Convenience & Utility
- Four in One lock with Seat Opener Switch
- Unique Utility pocket with cover and mobile charging socket
- Available in six colours priced at Rs. 57897 (ex-showroom Delhi)
Mumbai, November 8, 2017: Honda Motorcycle and Scooter India Pvt. Ltd., the No. 1 scooter manufacturer in India today unveiled its new Advanced Urban Scooter “GRAZIA”. This is the Next Big Step of Honda to lead the Scooter Segment from the front with Innovation & advancement of its product portfolio.
As a market leader of scooterization, with biggest portfolio of 6 existing scooter models, GRAZIA is the NEXT BIG INNOVATIVE ADDITION in its scooter range. More than 2 crore families have placed their trust on Honda’s automatic scooters with Activa leading as the highest selling two wheeler in the country. Today 1/3rd of the India is riding on scooters and it’s the fastest growing category in the Indian 2Wheeler industry.
Further fuelling the momentum & growth of scooterization, Honda’s all new GRAZIA has been styled to meet the aspirations of upwardly mobile Young and Urban India. The GRAZIA is not just the best looking but is also the most technically advanced product in its category.
GRAZIA is set to create new excitement with its advanced technology, innovative industry first features and sharp design lines.
Speaking on Honda’s Next Big Innovation in scooters, Mr. Minoru Kato- President and CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “In the last 16 years, Honda 2Wheelers India has grown exponentially from a humble 54,000 units in the first year to 3 lakh+ scooter sales in a single month now. Today every 2nd scooter customer in India is celebrating the freedom of mobility on a Honda scooter. Adding more excitement to the premium scooter segment, the Honda GRAZIA is the most advanced scooter in its category. With many Industry first feature like LED Head lamp, fully digital meter with 3 step speed Eco speed indicator, Customers can now step into the future and see the world in new light with pride, backed by Honda’s high quality and superior reliability.”
Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, said, “As the market leader in automatic scooters, Honda raised the bar further with GRAZIA - Honda’s Next Big Step of Innovation in Scooters. Get ready to see the world in a New Light with bright LED head lamp. Many other Segment leading features makes GRAZIA the most advanced urban scooter with great styling and unparalleled convenience.”
Honda Reliability & Trust
At the heart of GRAZIA ticks the trusted 125 cc Honda BS-IV HET (Honda Eco Technology) engine, which promises the perfect balance between mileage and power. The refined and compact engine delivers 6.35 kW of power and 10.54 Nm of torque. The engine promises improved combustion, reduced friction and better cooling to bring out the best performance.
GRAZIA comes equipped with Combi Brake System (CBS) with Equalizer technology. The unique Equalizer in Honda’s advanced Combi Brake System (CBS) distributes braking force proportionately between front and rear wheels simultaneously by pressing just the left lever resulting in reduced braking distance & improved balance compared to conventional braking.
Segment First Features
The Honda GRAZIA is the first scooter in India with a factory fitted LED headlamp. It forms a blend of great aesthetics and superb visibility. Compared to traditional halogen based headlamps, LED lamps promise a brighter light, better spread, more focused and wider beam. LEDs also have a longer life than conventional bulbs.
Creating a new benchmark is the Advanced Cockpit in GRAZIA. The fully Digital Instrumentation brings together modern technology and beauty while the silver garnish adds a touch of elegance. Apart from the speedometer, trip meter, odometer, fuel gauge and clock, the instrumentation also gets a tachometer.
The segment first 3 Step Eco Speed Indicator is the first such innovation which shows realistic mileage information. Unlike standard Eco Meters, Honda’s Eco Speed Indicator allows more flexibility to the rider to adjust his riding style accordingly. The Eco Speed Indicator display lights can be turned off at will.
Taking convenience to the next level, GRAZIA gets a 4 in 1 lock with Seat Opener Switch. The rider no longer needs to take out the key and open the seat lock from the rear. Bringing the key to the seat mark, the rider just has to push the One Side Functioning Switch.
The All New GRAZIA gets a unique Utility Pocket to keep the mobile phone safely. An optional smartphone charger is also on offer.
Promising high comfort the inner board panel has been carved keeping the rider’s seating posture in mind while maintaining maximum leg space.
The chiselled tail lamp and split grab rail portray a modern image while the 3 tone spiky head unit adds a sharp & sporty character. The 3D logo emblem on side panel & the matchless Honda badging on the floor panel gives the GRAZIA a personality which is beyond the imagination of ordinary. The stunning New GRAZIA comes with premium black alloy wheels.
Colours, Variants and Availability:
GRAZIA comes in six attractive colours: Matte Marvel Blue Metallic, Neo Orange Metallic, Pearl Amazing White, Pearl Night Star Black, Matte Axis Grey Metallic and Pearl Spartan Red. It is available for sale in Standard, Standard Alloy and Deluxe variants and has been very attractively priced at Rs. 57,897 (ex-showroom Delhi).