Greater Noida, February 07, 2018
Greater Noida, February 7, 2018: Honda Motorcycle and Scooter India Pvt. Ltd. today unveiled its most extensive product line-up of 11 new models at the 14th Auto Expo 2018. Leading from the front is Honda’s brand new 160cc motorcycle X-Blade along with 10 exciting 2018 editions (6 domestic models and 4 global fun bikes).
Reiterating the vision of Honda - World’s largest motorcycle company with sales of about 19 million units last year in 120 countries, Mr. Takahiro Hachigo, President, CEO & Representative Director, Honda Motor Co., Ltd., Japan, said,
“India being the largest motorcycle market for Honda now contributes almost one-third of Honda’s global motorcycle sales. Global Honda will continue to provide full support to our Indian motorcycle operations. By providing more advanced models with segment leading features, we will create higher value at a reasonable price and transform customer expectations into reality. As for our global, big “Fun bikes” which feature those advanced technologies, we will bring them to the Indian market much faster, better aligned to the global launch timing. This will help meet the more diverse customer needs in India.”
Speaking about Honda product roadmap, Mr Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd., said,
“Gaining maximum market share, Honda is set to cross 6 Million sales target this fiscal year. Our 3 brand new models of 2017-18 – CLIQ, Africa Twin and GRAZIA are already well received in the Indian market. I am confident that India will experience street riding like never before on our 4th brand new offering X-Blade with leading segment first features. 2018 will be an exciting year for the two-wheeler industry and Honda is all set to transform the way India rides in future.”
Also announcing JOY CLUB - Honda’s new initiative for customer satisfaction, Mr Minoru Kato added,
” With more than 34 million customers in India, moving forward Honda 2Wheelers India is introducing a unique customer loyalty programme, Honda Joy Club. The large customer base of Honda 2Wheelers will experience exciting rewards as loyal fans of Honda. We will share more details of Honda Joy Club soon.” -
Sharing how the excitement doesn’t end with XBLADE - Honda’s last committed model of 2018, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said:
“Indian two-wheeler market is accepting scooters like never before. Leading from the front, ‘India loves Activa’. Giving the love back, Honda is delighted to introduce the fifth generation Activa 5G to give Joy of Riding to all generations.”
“One Look is Enough” for Honda’s BRAND NEW 160cc Stylish motorcycle “X-Blade”
With its youthful appeal and sporty looks, X-Blade is born to transform the ride of millennials and success-oriented Generation-Z.
The stylish and aspirational all-new X-Blade cuts through the dark with its transformer-inspired futuristic LED headlight - a segment first feature and sporty dual outlet port silencer.
It’s aggressive and futuristic design is further accentuated by link type gear shifter, unique spilt grab rails, stylish alloy wheels, hugger fender and muscular graphics.
Designed for those who stand out from the ordinary, the X-Blade strikes the perfect balance between sportiness and practicality. It is powered by the trusted 162.71 cc HET engine which promises legendary Honda refinement and reliability.
The all new digital instrumentation comes with a Service Due Indicator and gear position indicator. The long 1,347 mm wheelbase and the wider 130 section tubeless rear tyre enhance stability in bad roads and ensures comfort during longer rides.
X-Blade will be available in 5 colours options – Matte Marvel Blue Metallic / Matte Frozen Silver Metallic / Pearl Spartan Red / Pearl Igneous Black and Matte Marshal Green Metallic.
The X-Blade prices will be announced closer to its market availability in March 2018.
10 new 2018 editions to delight diverse set of customers from 110cc to 1800cc
Transforming the way India rides ahead, NEW ‘ACTIVA 5G’ revolutionises mobility. The 5th generation of India’s No. 1 selling two-wheeler gets New Deluxe variant (with digital-analog meter and ECO speed indicator and Service Due Indicator), full LED Headlamp and position lamp (Industry First in any 110cc two-wheeler), next-generation looks (new front chrome garnish), 2 new colours (NEW Dazzle Yellow Metallic, NEW Pearl Spartan Red), added convenience (front hook, 4-in-1 lock with seat opener switch and retractable rear hook) and higher durability (metal muffler protector).
Honda’s Global showcase models – PCX EV and RC213V:
Displaying Honda’s initiative in the EV field is Honda’s latest PCX EV concept. The electric scooter is equipped with a high output motor developed independently by Honda. Aiming to emerge as a more harmonious mobility option PCX EV is fitted with removable lithium ion based Honda Mobile Power Pack which can be charged separately or inside the scooter.
Get ready to witness the pinnacle of Honda engineering first-hand as RC213V - Honda’s 2017 MotoGP winning bike ridden by World Champion Marc Marquez makes its first appearance.
Other Highlights @ Honda pavilion
Walk down the memory lane in Activa Legacy Zone and see the transformation of Activa - India’s most loved two-wheeler in the last 17 years.
Committed to spread road safety awareness in India, Honda has an exclusive outdoor Safe Riding Zone. For kids, there are the road safety contests and practical learning session on the special CRF 50 children bike. Honda’s proprietary Riding Trainer is initiating new riders on road safety with its fresh interface. For women, Honda has the exclusive Female Safety Riding training sessions helmed by female instructors.
Honda pavilion will be the centres of attention for youth as Honda’s brand ambassadors - Taapsee Pannu and Akshay Kumar are set to visit in the weekend (10 – 11 February).
Honda’s goes digital this Auto Expo 2018
At the Honda pavilion, there many interactive activities with prizes for the digital generation of today.
The specially designed digital cannon Dream Launcher (#PowerOfDreams) propels ‘The Power of Dreams’ of thousands of visitors and projects their most cherished dreams to the screen.
The India Loves Activa (#IndiaLovesActiva) engagement sees Honda personalizing fun short video of participants riding all the generations of Activa.
There are also 2 special photo-opportunity zones. For the racing fans, there is the race-prepped Honda One Make Race CBR 250R bike (#HondaRacing). At the outdoor Honda Safe Riding zone, visitors can grace the cover page of a mock magazine while spreading road safety awareness (#SafetyForEveryone).
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